ROBERT PHARRÉLL

ABOUT ME

Award-winning Creative Director & Arts Branding Consultant specialising in Branding, Apparel and Merchandise.

I've spent more than three decades working across creative direction, branding, design and production for agencies, global brands, educational institutions, performing arts organisations, public sector bodies and growing businesses.Today, I work independently as a Creative Director and Arts Branding Consultant, supporting arts, education and culturally-led organisations across branding, campaigns, communications, apparel and merchandise.My work can begin with an immediate requirement, such as a recruitment campaign, programme launch, performance or event, or with a broader need to strengthen an organisation's identity, positioning and communications.Apparel and merchandise form a significant part of my practice. I help organisations develop uniform, teamwear and merchandise as considered extensions of their brand, combining strategy and creative direction with practical product and production knowledge.This allows me to work across both how an organisation communicates and how its identity is experienced, from campaigns and visual communications to the apparel its people wear and the merchandise its audiences buy.

WHO I WORK WITH

For arts, education and culturally-led organisations that value strong ideas and distinctive brand experiences.

I work with organisations, institutions and creative teams across brand identity, campaigns, marketing communications, apparel and merchandise.Projects can begin with a specific creative requirement or develop into broader strategic and ongoing support.

Education & Universities

Brand identity, student recruitment campaigns, open days, programme launches, prospectuses, communications, apparel and merchandise across institutions and student communities.

Dance & Performing Arts

Creative direction, brand identity, student recruitment, auditions, performance campaigns, uniforms, teamwear and merchandise.

Arts & Culture

Brand identity, audience campaigns, programme communications, apparel and merchandise for cultural organisations, institutions, venues and audiences.

Events & Entertainment

Creative campaigns, event communications, audience engagement, event identity, apparel and merchandise that extend the experience beyond the event itself.

Brands & Agencies

Senior creative direction and design support across brand identity, campaigns, communications, apparel and merchandise.

The Printwear Company™

From apparel strategy to implementation.

I'm the Founder of The Printwear Company™, a specialist apparel systems company helping education, dance, performing arts and cultural organisations develop and manage professional uniform, teamwear and merchandise programmes.My consultancy and The Printwear Company work together where a project needs to move from creative and strategic thinking into physical production and ongoing apparel management.Through garment sourcing, decoration, production, online ordering, Uniform Hub®, fulfilment and ongoing apparel management, The Printwear Company turns apparel and merchandise concepts into practical, scalable systems.Clients can engage me independently for strategy, branding, creative direction, apparel and merchandise development, or work with The Printwear Company where production, implementation and ongoing management are required.Strategy defines the direction.
Creative direction builds the identity.
The Printwear Company™ makes it work.

• Discover The Printwear Company™